Everything is expensive right now. Groceries are expensive. Household products are expensive. And if you’re someone who loves hair care, skincare and beauty products, that little part of the budget can get expensive very quickly too. Ooe thing I’ve learned after years of trying, reviewing and buying beauty products is that saving money on beauty doesn’t necessarily mean buying the cheapest products.
Sometimes the $10 product is the smarter buy. Sometimes the $36 product is.
The Doux Bananas Xtreme Hold Has Me In A Chokehold!
My bathroom is a perfect example. You’ll find higher-end products sitting right next to things I picked up at the drugstore, Amazon or even Dollar Tree. I don’t need every product in my routine to be expensive, and I certainly don’t believe a higher price automatically means better quality.
What I care about is value.
Does it work? How much do I need to use? How long does it last? Am I constantly replacing it? Is there a less expensive product that works just as well? And, especially when it comes to my hair, who am I supporting with my beauty dollars? Those are the questions that have helped me become a much smarter beauty shopper.
A Lower Price Doesn’t Always Mean You’re Saving Money
This may be the biggest change in the way I shop. We tend to look at two products—one costs $12 and the other costs $36—and automatically call the $12 product the affordable option. But is it? One of my favorite deep conditioners is the Briogeo Superfoods Avocado + Kiwi Mega Moisture Hair Mask. At around $36, nobody is going to call that a cheap deep conditioner.
But here’s the thing: I don’t need very much of it.
A little goes a long way on my hair, so one container lasts me for months. I’ve used less expensive deep conditioners that required me to use considerably more product each wash day to get the coverage and results I wanted. That means I go through the cheaper product much faster. So which one actually costs me more?
Travel Tips Natural Hair Edition
That’s why I’ve stopped looking only at the price on the shelf. I also consider cost per use. You certainly don’t need to stand in the beauty aisle with a calculator. 😂 But before deciding that a product is “too expensive,” think about how much you actually need each time you use it and how often you’ll have to replace it. The same thing applies to skincare. If I buy a moisturizer that only requires a small amount for my entire face and the jar lasts for months, the initial price doesn’t tell the whole story. Learning how to save money on beauty products means looking beyond the price tag and thinking about how much you actually use.
I Spend More Where I Can Actually See—or Feel—the Difference
There are some products where I’ve tried the less expensive alternatives and thought, This works just fine. Great. Give me the savings. There are others where I consistently prefer the more expensive product. Maybe my hair feels better. Maybe my skin responds better. Maybe the formula is easier to work with or I use less of it. If I can tell the difference and it’s something I use regularly, I’m willing to pay more for it.
What I don’t do anymore is assume I should spend more simply because something is considered high-end. Expensive isn’t automatically better, but inexpensive isn’t automatically the smarter purchase, either. The product has to earn its place in my routine.
I’ve Stopped Chasing Every “Dupe”
Oh, the beauty industry loves a dupe and listen, so do I. Finding a $10 product that performs like something that costs $40 is a beautiful thing. I’ve found plenty of inexpensive beauty products that I absolutely love and will happily buy again. I’ve also learned that trying to replace a product that already works can sometimes become an expensive little adventure.
You buy the $12 alternative. It’s not quite right. Then you try the $15 one everybody on TikTok swears is identical. Nope. Then there’s an $18 version that supposedly has the same ingredients. Still no. Congratulations. We just spent $45 trying not to repurchase the $35 product we already knew we liked. 😂
I’ve become much more selective about this. If I find an affordable alternative that genuinely works for me, fantastic. But I don’t feel obligated to replace every higher-priced product in my routine simply because somebody on the internet says they’ve found a dupe.
Sometimes the Affordable Product Wins. Period.
The reverse is also true. If I find an inexpensive cleanser, moisturizer, styling product or beauty tool that does exactly what I need it to do, I’m not upgrading it simply for the sake of having something “better.” Better according to whom? If my skin likes it, my hair likes it, and my wallet likes it, we’re good. That’s one of the easiest ways I’ve found to control my beauty spending: stop assuming there’s always something better waiting at the next price point. There are absolutely categories where you can find excellent products without spending much money at all.
When It Comes to My Hair, I Look to Black-Owned Beauty First
There’s another part of being an intentional beauty shopper that has nothing to do with finding the lowest price. It’s deciding where I want my money to go. I’ve been natural for well over a decade, and when it comes to products for my hair, I will always look to Black-owned beauty brands first. That doesn’t mean every hair product in my bathroom comes from a Black-owned company. It doesn’t…and I’m not going to use a product that doesn’t work for my hair simply because of who owns the company. When I’m shopping for something new and a Black-owned brand offers what I’m looking for, I’m going to look there first.
For me, supporting Black-owned beauty businesses—particularly companies developing products with Black hair and our textures in mind—is part of being intentional about how I spend my beauty dollars. Pattern, Camille Rose, Briogeo, are only a few that have been servicing our community with amazing products for years. Being budget-conscious and supporting businesses that matter to you don’t have to be opposing ideas. Value isn’t only about getting the lowest price.
I Don’t Buy Products Just Because Everybody Else Is Buying Them
This one may save more money than anything else on this list. Beauty moves FAST and there’s always a new serum, anew hair mask or a new ingredient we apparently cannot live without. As a beauty content creator, I’m exposed to even more of it but I’ve learned that I don’t need to completely overhaul a routine that’s already working just because something new is trending. That doesn’t mean I don’t experiment. Of course I do. Trying beauty products is part of what I enjoy, and it’s also part of what I do, but there’s a difference between trying something intentionally and constantly buying products because social media has convinced you that what you already own isn’t good enough.
One of the smartest things we can do for our beauty budgets is actually pretty boring: Use what we have.
And I’m Much More Careful About Introducing Something New
My recent skincare experience reinforced this lesson in a way I wasn’t exactly asking for. After dealing with a skin reaction and trying to figure out what caused it, I became much more conscious about introducing products one at a time. There’s a financial lesson in that, too. If I buy five new skincare products and start using all five at once, I don’t really know which one is making a difference—or which one my skin doesn’t like. Introducing products individually gives me a chance to determine whether something actually deserves a permanent spot in my routine.
And if it doesn’t? I don’t keep buying it. That’s better for my skin and my wallet.
My Beauty Routine Doesn’t Have a Price Point
I think that’s ultimately what I’ve learned. I don’t have a “luxury” beauty routine. I don’t have a “budget” beauty routine. I have a routine filled with products that work for me. Some cost more. Some cost very little. Some are products I’ve used for years, while others are newer discoveries. And especially when it comes to my natural hair, I’m intentional about looking at Black-owned brands and thinking about where those dollars are going. Being a smarter beauty shopper isn’t about depriving yourself of the products you love. And it certainly isn’t about assuming the cheapest thing on the shelf is always the best deal. It’s about asking better questions.
Does this work for me? How much do I actually use? How long will it last? Is the more expensive version really better? Is the cheaper version actually saving me money? And is this something I even need in the first place?
Because these days, I’m not interested in spending money on a beauty product simply because it’s expensive, inexpensive, viral or sitting in pretty packaging. Ultimately, how to save money on beauty products comes down to buying what works, using what you have and knowing where your money is best spent.
It has to earn its spot in my bathroom and my money.
Sabrina
