I’ve often wondered whatever happened with Mixed Chicks suing Sally’s Beauty Supply for infringement on their trademark. Here’s more on that: Mixed Chicks Haircare Line Sues Sally Beauty Supply. Well, apparently that was all taken care of and Mixed Chicks came out the winner.
For the past two years well-known natural hair company
Mixed Chicks has been in an ongoing legal battle with Sally Beauty company.
Mixed Chicks had filed a lawsuit against the national beauty supply chain in
March 2011, for selling a product called “Mixed Silk” at their over 2,000
locations. The plaintiffs felt that the overall appearance of the Mixed Silk
product line infringed on their
trademarked labeling due to similarities.
On November 2, the jury found that Sally Beauty had not
only infringed on the Mixed Chicks trademark, but had acted “willfully with
malice and oppression.” The jury verdict awarded Mixed Chicks LLC $8,114,535
($839,535 in actual damages and $7,275,000 in punitive damages). In a press
release to JET, co-founders Kim Etheredge, Wendi Levy and Bradley Kaaya spoke
on their massive win, ” We invested our hearts and souls into this company and
have built the reputation of the Mixed Chicks products as one of distinction
and high quality. It was an expensive
case, but we believe in our brand and will fight to protect it. We are pleased the jury has found Sally
Beauty willfully infringed and awarded an amount that will make them think
twice about doing so in the future. You can’t just bully little companies.”
The trio will also be seeking additional funds for
attorney’s fees, a portion of Sally Beauty’s profits of Mixed Silk products and
an order to ban the selling of Mixed Silk products.
As you can see these savvy businesswomen weren’t playing and I really can’t blame them either. There are too many major corporations trying to bank off of the Natural hair movement. They have the money to slap a label on a product that looks like a big natural hair player in the game to confuse the consumers (black woman). I’ve written an article about this recently: Natural Hair News: Is there a threat of generic brands?
Say what you want but this will be happening more and more and MAYBE this lawsuit win will slow down the process. I’m a big believer that black women spend more money on their hair than women of other races and feel that we rarely reap those monetary rewards. Nothing against Sally Beauty Supply but if we don’t stand up for ourselves as well as back these black owned brands we may see this continue. The Natural hair movement has brought the money back into our hands and the community and this blogger wants it to stay that way.
I’ve heard on Facebook Sally’s repackaged the product and have a new name but don’t know for sure. I’ll be taking a trip to Sally’s to check it out.
Always keeping you in the know Naturals,