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OK, here is another perfect example of just how many Black women are abandoning Relaxers (or chemicals all together) and the Industry is feeling the burn/heat (Pun intended). I read this article on Essence.com and had to laugh to myself about it.
Just like the product in my post back in January, Are they SERIOUS?!?! , another company is pulling all the stops for a new product. Optimum is coming out with a new kind of wonderfully healthier formulated Relaxer. Both brands are boasting less damage and more healthy ingredients to keep our tresses, along with us, happy.
Give me a break! Why weren’t they worried about the damaging effects of those chemicals they used when Natural was a non-existent term a few years ago? Yea, you and I both know why. Nothing was keeping their pockets from being full. I have no stats but I’m sure most Black women in America ALONE had a Relaxer in their hair just a few years ago.
The industry may still be booming but they are feeling a pinch on the profits because this “New and Improved”, and “Breakthrough”, and “New Formula” crap is spewing up a little too often for the Natural haired community not to notice.
Miracle Worker: Optimum Whipped Creme Relaxer
Calling all relaxed ladies: Haircare giant Optimum has just launched one of the most groundbreaking relaxers ever to hit the market. The new Optimum Advanced Keratin Whipped Creme Relaxer System ($17.99) is blended with the breakthrough “Smart Lye + Oil Infusion” technology, which uses twenty-five percent less sodium hydroxide — resulting in reduced damage, serious straightness, and the softest, glossiest, most Alicia Keys-esque strands, ever.
Optimum has also developed a whole professional line to accompany the relaxer, which includes the Ceramide Scalp Protector ($7.49) , Keratin Recovery Creme Conditioner ($14.99), Keratin Recovery Neutralizing Shampoo ($12.99), and the High Gloss Shine Spray ($7.99). The entire line is available exclusively in salons, so check out softsheen-carson.com to find a salon near you. Here’s to beautiful blowouts!
Lol, "healthier," I can only imagine!
I'm trying to be polite. No thank you.
The only positive about this story is that more Black women are embracing their Natural hair and turnign their backs on those harmful and uncessesary chemicals.
I love strong black natural healthy hair but guess what it is a choice women still have to be natural or use a relaxer and for the strong black woman who chooses to use a relaxer then better one that help maintain the integrity of the hair. I have been both natural, healthy and long and relaxed, healthy and long and frankly my personal preference is relaxed. I have many clients who have natural tresses and I also do all I can to ensure it remain healthy and long. But please don't player hate those of us who choose to use a relaxer, it is just our choice.
Tres chic, it's my opinion regarding relaxed hair being unhealthy but it's also a proven fact that those chemicals are harmful to the hair. If one is able to achieve long hair while relaxed please understand they are truly taking care of their tresses but so many of the relaxed women DO NOT take care of their relaxed hair. It requires a lot of dedication and work to have relaxed and healthy hair. A lot of pampering and treatments and who can afford it? I know I can't! I also can't afford my hair thinning anymore nor afford what the use of chemicals may be doing to my hair and my body.
Do what you want, but my choice is to be Natural.