I am a beast at reading ingredients in hair products (humble brag). They are extremely important to me, and while it may seem rather boring to read about ingredients, it is valid to understand the first five ingredients. The FDA requires that skin care ingredients (including hair) on the product label be listed in the order of highest to lowest concentration. That tidbit of knowledge makes you look at the back of your products quite differently, does it not? The product claims on the front are not as appealing as before, are they?
Ingredients listed near the end of the list are typically comprised of less than 1% of the total.
Oftentimes products love to boast of its ingredients on the front of the packaging to get your attention, and of course they are ingredients that many curlies, coils, and wavies hone in on like argan oil, olive oil, or coconut oil. But some ingredients like sea kelp, shea butter, and rich minerals will even stir our curiosity. The bottom line is to make you think you need that product because of its ingredients, but if you turn the bottle around and the boasted ingredient is not within the first five ingredients then there is a high possibility that there is not enough in there to make a difference or a benefit to your tresses. According to the FDA, "ingredients present at a concentration not exceeding 1% may be listed in any order after the listing of the ingredients present at more than 1% in descending order of predominance", but an ingredient at a low concentration can or cannot be effective in the product performance.